Lobster Survey

We are students who are enrolled in the CapeBreton University Masters of Business Administration Program. We are conductingthis survey as part of a project component for our marketing class.The purpose of this survey is to gather informationabout people’s purchasing behavior of lobsters in Cape Breton as well as to understandthe barriers of entering the local market. Data from this survey will be usedto design an informational and educational event for students.We randomly choose our participants. This is toensure that we are able to get accurate data from all the questionnaire. Thankyou for your cooperation. Your responses will be confidential. All responseswill be compiled and analyzed as a group; they won’t be identified by individual.“If you have anyquestions that have not been answered satisfactorily by the researchers namedabove, please contact the Chair of the Research Ethics Board at Cape BretonUniversity,Maureen Finlayson, at (902)563-1339 oremailmaureen_finlayson@cbu.ca”

Q1：Do you like to eat lobsters?

Yes

No

Q2：Are you aware that Cape Breton has the top-qualitylobsters?

Yes

No

Q3：Have you eaten lobsters in restaurants before?

Yes, the restaurant is

No

Q4：Have you ever bought and cooked lobsters at home?

Yes

No, why not?

Q5：What is the main reason that motivates you to purchaselobsters?

On sale

For special occasion

Lobster season

Other

Q6：What difficulties do you have in purchasing lobsters? Check all that apply.

Long distance to buy

Too expensive to buy

No idea how to cook

No idea where to buy

Q7：Do you like any other seafood? Check all that apply.

Fish

Crab

Shrimp

Squid

Other

Q8：Where do you most often buy lobsters?

Supermarket

Privately-owned seafood shop

Other place

Q9：How often do you BUYlobsters?

Weekly

Monthly

Just in lobster season

Yearly

Q10：Have you bought lobsters this past summer?

Yes I have.

No, I have not

Q11：What are the factors that affect you BUYING lobsters?Check all that apply.

Convenience

Quality

Price

Other factors

Q12：What means of transportation do you use to buylobsters?

Private car

Bus

Driven by friends or families

Q13：What would mostmotivate you to purchase lobsters?Select the main reason.

Cheaper price

Size

Freshness

Reputation of the selling place

Q14：Where do you get sales information about lobsters?

Newspaper

Friends and families

Ads and posters

Other

Q15：Have you generally been satisfied with quality of the lobstersyou bought in the past?

Yes

No